Technical SEO Optimization

1. Core Web Vitals

Core Web Vitals are Google's three user experience scores. LCP (Largest Contentful Paint) measures how fast your main content loads. INP (Interaction to Next Paint) measures how quickly the page responds to clicks. CLS (Cumulative Layout Shift) measures whether elements jump around during loading. Google uses them in its page experience signals, so poor scores can hold a page back.

Impact: stronger rankings for sites currently failing Core Web Vitals

2. Page Speed Optimisation

Speed matters to visitors and is part of Google's page experience signals. We compress images, minify code, enable server caching, and deploy CDNs (content delivery networks that serve your site from servers closer to the visitor). The aim: pages that pass Core Web Vitals on mobile.

Impact: stronger rankings and a lower bounce rate

3. Mobile Optimisation

Most South African searches happen on mobile. Google uses mobile-first indexing, your mobile version determines your rankings, not desktop. We ensure responsive design, tap-friendly buttons, and fast loading on cellular connections.

Impact: stronger mobile rankings and improved mobile usability

4. Crawlability & Indexing

Google can only rank pages it can find. Crawlability means making sure Google's bot can access every important page on your site. We fix crawl errors, clean up robots.txt rules, improve XML sitemaps, and remove blocks that hide your content from search engines.

Impact: more of your pages indexed and faster discovery of new content

5. Site Structure & Architecture

Messy site structure confuses Google. We build clear page hierarchies, fix duplicate content, and optimise internal linking so Google can follow a logical path through your site. Clean URL structure makes every page easier to rank.

Impact: improved crawl efficiency and stronger rankings

6. Structured Data & Schema

Schema markup is code that tells Google exactly what your page is about. It powers rich results, stars, FAQs, pricing, and product details shown directly in search results. We implement and validate JSON-LD schema across your site.

Impact: higher click-through rates from search results

7. Security Hardening

A hacked or blacklisted site gets deindexed fast, undoing months of technical SEO work. For WordPress sites, we go beyond HTTPS checks with a dedicated WordPress security audit, malware cleanup and hardening service: firewall setup, login protection, and closing the plugin vulnerabilities behind many hacks.

Impact: protects the rankings your technical SEO work has already earned

Step 1: Technical Audit

We crawl your entire site with Screaming Frog. We test PageSpeed, Core Web Vitals, and indexation status. Every technical issue blocking your rankings gets documented.

Step 2: Priority List

Not all issues matter equally. We rank each problem by its impact on rankings. High-impact fixes go first.

Step 3: Optimisation

We implement the fixes: image compression, code minification, caching, CDN setup, mobile optimisation, and crawlability repairs. Hands-on, no hand-offs.

Step 4: Testing

Every fix gets verified. Speed tests. Mobile tests. Crawl tests. Indexation checks. Nothing ships until it performs.

Step 5: Launch & Monitor

We deploy changes and monitor Google Search Console daily. PageSpeed scores are tracked. Ranking changes take time to show, and how long depends on your site and your competition.

Step 6: Ongoing Maintenance

Technical SEO is never "done." We monitor Core Web Vitals continuously. New issues get flagged immediately. Your site stays fast as it grows.